Bernadette Doyle

Many of us put off creating or overhauling our marketing materials until we have 'time.' But with all the responsibilities we have, who on earth has time? In my experience, the time excuse is very often a smokescreen, covering the fears hidden underneath.

And what of these fears? Well let's face it. When you're selling yourself, there's something scary about putting yourself 'out there'. And putting yourself 'out there' in a tangible real piece of marketing, does seem to make it somewhat final. We worry about being misunderstood.

Bernadette Doyle

A reader asks, 'I have now been seeking free lance assignments for the past eight months. I have been meeting HR/Training managers in a one-on-one discussion and it's painfully long till they decide to give the assignment. A client whom I approached recently wanted to know the names and contact details of clients with whom I had worked earlier. She did this even without evaluating me and the programs that I conduct. Is there a way a client should be evaluating a Trainer/consultant? Is there a way one can influence the evaluating process the client adopts? For those of us who are starting with such assignments, we may not have many references to give.'