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Items Tagged With Client Magnets

A Quick Technique For Blasting Through 'Marketing Block'
Written By: Administrator
2007-05-15 15:00:00

Bernadette Doyle
Bernadette Doyle

Many of us put off creating or overhauling our marketing materials until we have 'time.' But with all the responsibilities we have, who on earth has time? In my experience, the time excuse is very often a smokescreen, covering the fears hidden underneath.

And what of these fears? Well let's face it. When you're selling yourself, there's something scary about putting yourself 'out there'. And putting yourself 'out there' in a tangible real piece of marketing, does seem to make it somewhat final. We worry about being misunderstood.


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An End To Marketing Overwhelm
Written By: Administrator
2006-12-06 00:00:00

Bernadette Doyle
Bernadette Doyle
When I speak to people about marketing their businesses, a question that comes up over and over again is 'where on earth do I start?'


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Are You Trying To Be All Things To All People?
Written By: Administrator
2007-09-18 15:00:00

Bernadette Doyle
Bernadette Doyle

Imagine this situation if you will.  A prospective client calls you and says, 'We've realised we have a problem with x. We know this is your area, and we really need some help now. How soon could you start?'

Sounds too good to be true? Well it doesn't have to be. There are many people in the world who get most of their business in this way. They have all the business they can handle, and as recognised experts in their field also command the highest fees. I call them Client Magnets. In this article, I hope to convince you that you too could be a Client Magnet. You too, could have a steady stream of people lining up to do business with you and willing to pay premium fees for your services. No cold calls required!

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Are You Trying To Do It All Yourself?
Written By: Administrator
2007-07-23 15:00:00

Bernadette Doyle
Bernadette Doyle

It's said that the most effective person is not necessarily the one who does the most, but the one who gets the most done.

Knowing the difference between the two means the difference between being stressed and busy and never feeling like there are enough hours in the day and a sense of ever increasing accomplishment, as you marvel at just how much you can achieve when you get out of your own way.

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Are You Using The Wrong Words When Talking to Prospects and Clients?
Written By: Administrator
2007-03-08 15:00:00

Bernadette Doyle
Bernadette Doyle

I’ve just been reading a fascinating report detailing psychological profiles of different customer types.

The report is based on a study of 12,000 salespeople conducted over a 20 year period. Not surprisingly, it reveals that the words which appeal to an entrepreneur are very different to the words that appeal to a CEO, so when marketing and selling your solution, it’s important to choose your words carefully. Depending upon who you are selling to, there are words to use, and also, words to ‘avoid-at-all-costs’!


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