Bernadette Doyle

This week I want to share a tip from a research study way back in the 1920s that can help you with you achieving your goals.

Bernadette Doyle

1. Get Clear on WHO You Are Targeting

If you don't know WHO you are targeting, how can you know WHAT to offer them or WHERE to reach them? If you are vague about this, you will pay the price later in terms of wasted time and/ or money. If you try to serve 'everybody' then you may find that you don't appeal to ANYBODY. This first step is vital for laying the foundation of your whole marketing approach. If you don't spend enough time on this step you are building your business on a weak and shaky foundation.

Bernadette Doyle

Whatever business you are in, one of the best assets you can build is a databank of testimonials from satisfied clients and customers. But exactly how do you get those rave reviews that you can use to attract more clients? Here are my 6 top tips for collecting and using effective testimonials.