Ciamos

Bernadette Doyle

1. All you need is a phone. You DON'T need special equipment to deliver teleseminars, all you need is a phone. At the time of your designated teleseminar, you and the participants dial in to a set phone number, and you're off! You'll need a bridge line that connects all the callers to you. Many companies now provide this service free. For UK events, I use Premier Voicemail. For international events, I use Instant Teleseminar.

2. Decide whether to offer FREE or PAID events. Actually you can do both. When I started offering teleseminars, and was learning how to structure and deliver them, I 'got my feet wet' by offering FREE teleseminars. It was a great way to connect with potential clients. After building my confidence by offering free events, I started offering paid teleseminars designed around a specific outcome e.g. 'How to Charge What You're Worth and Get The Fees You Deserve', 'How to Quickly Grow Your Email List'. More recently I've been using FREE teleseminars to preview and promote my upcoming 'Information Empire' Workshop.

3. What's in a name? Recognising that many of my subscribers are time pressed, I wanted to offer short, focused sessions that would deliver high-quality content to achieve a specific outcome. I wanted to distance myself from 'free teleclasses' that are high on fluff, but low on content. So I decided to call my sessions 'Masterclasses', limited the number of registrations to ensure maximum interaction for participants, and included some added value extras (see point 5)

4. Maximise registrations. If you already have a list, then many of the registrations will come from your existing clients and prospects, but if you don't have a very big list, then you'll have to put in some extra effort to promote your event. Here are 3 options to get you started: advertise in an e-zine read by your target audience, postcard mailings that drive recipients to your online registration page, fax broadcasts that do the same.

5. Add MORE value. Your relationship with the participants doesn't have to end after the call. You can add more value (and therefore charge more) by offering email support (for a limited time), follow up sessions, and/or critiques. The possibilities are endless. Think about what your prospects really want to achieve as a result of your teleseminar, and then design a solution that helps them get there e.g. for a masterclass I delivered on starting email newsletters, we included 'how-to' videos that demonstrated the technical aspect of formatting and sending a newsletter.

6. Ask the experts. I'm a big believer in seeking out help when I want to master a new area of business, so I invested in several programmes to learn how to design, promote and deliver teleseminars. It was an investment that paid off - BIG TIME. Since taking this training, I've made as much as £1980 per HOUR (yes, per hour) offering teleseminars, and that doesn't include the subsequent profits made from turning the recordings and transcripts into a standalone product.

© 2007 Bernadette Doyle

Bernadette Doyle publishes her weekly Client Magnets newsletter for trainers, coaches, consultants, complementary therapists and solo professionals. If you want to get clients calling you instead of you calling them, then get your free tips now at www.clientmagnets.com